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SAM
Your personal AI mentor that teaches you ecommerce methodology using your own business data.
Hi, my name is Matt.
Claude Code skills for ecommerce founders.
A handful of small opinionated skills, plus the SAM membership that ties them all together. All written, packaged and battle-tested in my own eCom businesses.
Practical AI
Use AI to grow your eCom business — regardless of your skill level.
Every skill in here is something I built because I was avoiding a spreadsheet, dodging a Monday meeting, or staring at a competitor's Instagram wondering how on earth they did that. They're small, they're focused, and they slot straight into Claude Code.
Get them one at a time. Or join the SAM membership and unlock all of the skills with locks on them.
The membership
SAM — the Slingshot AI Mentor.
Some skills — Scout and Moby in particular — do far more than basic Claude can handle on its own. They need SAM: an extra layer that sits on top of Claude Code, giving it a much deeper understanding of ecommerce and connecting the skills, Claude and your business together. The membership unlocks SAM, and with it every locked skill in the catalogue.
- 01Included with membership
- 02Learns from every installed skill
- 03Interactive methodology teaching
From the shop
See the whole catalogue →This week's shelf.
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SAM Brain
Supercharge SAM with expanded knowledge and reasoning capabilities. Free for all members.
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EP Knowledge Base
Search 283+ eCommerce Podcast episodes for expert insights, case studies, and real-world evidence.
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EP Weekly Brief
AI-generated weekly briefing from the latest eCommerce Podcast episodes with key takeaways.
Not sure where to start
Have a browse of the shelves.
Every skill has its own page — what it does, what's inside, who it's for, and the one line I'd use to describe it. Read a few. The good ones explain themselves.
Who's making this
I've spent 24 years getting these mistakes wrong on your behalf.
I'm Matt. I've built, failed at, or sold over 20 online stores. I run Aurion (we've done £75m+ in online sales) and host the eCommerce Podcast. Every skill in this catalogue is something I or my team use in our eCom businesses. If a skill made it in here, it's because it earned its keep.