The product page has one key objective: to get the visitor to hit the ‘buy now’ button. Its secondary purpose is to provide information. This instills confidence, encouraging the visitor to make the purchase.
How do you create the best e-commerce product page? How do you entice your visitor and make the purchase irresistible?
Most e-commerce businesses understand that there are certain things that need to be included on a product page:
We have recently redesigned and relaunched the Jersey Beauty Company website. We are one of those companies with literally thousands of different products. So, what do we do to make our product pages stand out, to make them a little bit different? How do we include all the relevant information without detracting from the product itself?