Sue and I had such fun chatting on her podcast, Gift Biz Unwrapped. We talked about How to Build an eCommerce Website that Gets Visitors to Buy and I got to share insider tips.

We talked about:

• Do the legwork to understand your customer and market BEFORE you start building (or revamping) your website.

• Visit your competitors’ websites and similar product sites to see what people say.

• What can you learn from those reviews to give you an edge?

• How to choose a platform for your website (WordPress, Shopify, Wix, etc.)

• Think of your home page as a signpost. It should direct customers in the right direction.

• Write content for your product that resonates with your customer’s story.

Find the show on Apple Podcasts