In this video I review an Italian online store known as: www.olioesale.com
The owner of www.olioesale.com submitted his website to Matt for a review, asking 'how can www.olioesale.com be more present on social media?"
It's so easy to get caught up in the world of social media. Everything can feel like a numbers game - how many followers do you have? How many likes are you getting on each post?
The thing is: if you want your eCommerce business to have a huge impact on social media... you are going to need to pay!
Facebook will only promote your organic posts to a small fraction of your audience. That's because it wants you to pay to promote your posts through Facebook advertising.
The same is true for Instagram - if you want posts to be seen organically you need to ramp up the engagement factor and get people to comment, like and respond to your post. This can take time and effort - you need to be prepared to put the work in and post engaging content. Post blogs talking about your products - for instance www.olioesale.com might want to write a blog about 'how to choose the best-tasting olive oil.'
Before you even think about boosting your social media following... make sure your website is engaging, clear and easy to purchase from. For www.olioesale.com - think about your hero image! Instead of having a simple picture representing your product, use your hero image as a place to display your latest offer. Make sure it's clickable so that your viewers can take action!
On your product page - make sure it's ridiculously clear what the product is. Use more than one image on each product page. Maybe include a video using the products - for www.olioesale.com it might be good to display a recipe on the product page.
Last but not least - don't forget to get 5 reviews on every product you have. Contact customers who have tried the product asking for reviews, or give away a product in exchange for reviews.
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