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6 Steps to Refine Your Shipping Strategy and Get Returning Customers

Follow this 6-step plan and develop your shipping and fulfilment process so that customers purchase from your eCommerce store time and time again.

Why is it that some eCommerce companies gain loyal customers and others don’t?

What persuades an online customer to evangelise and tell their friends about your eCommerce store?

How can you keep people coming back to your website, multiple...

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Want to Power Up Your Conversion Rates? Get This eCommerce Analytics Tool

Have you ever launched a website that you thought was brilliant, only to discover that it is less-than-popular with web visitors...

It feels frustrating and disappointing to work on a project that doesn’t get the response you hoped for.

But, I have found a fantastic eCommerce analytics solution, which enables you to see exactly how visitors to your webpages behave. In this blog...

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Developing your website: the fundamentals

If you are like me, you have a love/hate relationship with your website. On the one hand, it’s great that you have a shop front that is open 24/7. However, on the other hand, it can quickly become outdated and stale and you have to spend a fortune bringing it up to scratch.

In this post we go back to basics and look at what your options are if you don’t have a website at all or if...

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3 Ways to Run a Successful eCommerce Promotion

In the past 18 years working with eCommerce clients, I have spotted one particular pattern, over and over again. It goes like this:

  1. eCommerce client launches a new website or product.
  2. They receive little engagement with the new website or product.
  3. As a result, my eCommerce client resorts to discounting their prices, in a desperate attempt to turn a profit fast.

It is a problem of perception:...

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Everything You Need to Know About Email Marketing For Your eCommerce Site

If you want to run a successful eCommerce business then you must build a remarkable, email marketing strategy. It’s a no-brainer.

You may feel tempted to spend the majority of your marketing time developing a record-breaking Instagram following, or perfecting your Pinterest boards. But, listen; If you don’t send emails to your existing and potential customers, you...

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3 eCommerce Homepage Design Tips That Will Turn Traffic into Sales

I am writing this blog post to tell you that marketing is not the answer.

I am thankful that marketing is not the answer because it can be expensive! Here’s the thing: if you want to turn traffic into sales, you don’t need to hire a marketing agency, or a web development team. You just need to think about your customer and simplify your eCommerce shop.

I am swimming in notes on how...

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Customer Service: How to Deal with Online Customers When They Are Wrong...

Customers will complain, it’s a part of business. Although it can be a tricky issue to deal with, it’s an excellent opportunity to demonstrate great customer service. This is where your company core values are useful: they will determine how you respond.

First of all, is your customer really wrong? Before getting into how to explain to a customer that they’re wrong, ask...

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What is Inbound Marketing For Your eCommerce Store?

2 years ago, I made an incredible business decision. I went inbound.

Sure, I’ve known about inbound marketing for a long time. But it’s been 2 years since I went ‘all in.’ I wanted to learn more about this thing called ‘inbound marketing.’

I Googled.

I acquired an inbound marketing company.  

And I’ve never looked back.

In this blog post I...

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When Should Your eCommerce Business Employ a Graphic Designer?

When it comes to eCommerce, whether a customer is introduced to your business through online marketing, Facebook advertising, an internet search straight to the Home Page or via a banner on another site, the first thing they will see is your design. Having clear design, that reflects and communicates the core values of your business, is key to attracting and retaining your customer base....

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3 Ways to Convert Web Browsers to Buyers

Does your e-commerce site encourage browsing? More importantly does it convert browsers to buyers?

We all like to see the statistics demonstrating X number of new visitors to your site. However, if those potential new leads aren’t (virtually) hanging around to browse and ultimately buying something, they remain just stats!

Make it easy for your web visitors to browse. Make it hard for...

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