Husband, dad, eCommerce fanboy, podcaster, woodworker + pastor.

I’ll keep this brief as I appreciate most About/ My Story pages are narcissistic and boring. I try hard not to be either, but it doesn’t always work out!

Husband + Dad.

Family is amazing, my family is amazing. Happily married for 25+ years to the most incredible (and patient) wife. 3 Great kids with big hearts and an even bigger sense of humour. I count my blessings every day.

eCommerce Fanboy

Deliver eCommerce WOW

I am an experienced eCommerce entrepreneur and coach with over 20 years of experience in the industry. I have generated over $75m in worldwide sales and my coaching clients have a combined turnover of over $100m. My passion is helping businesses grow and succeed online, and I specialize in customer-centricity, company culture, and all eCommerce-related topics.

I love to connect with new people around the world, so get in touch, especially fellow eCommercers.

The Numbers.

Disclaimer

Here I am trying not to be boring and yet already talking numbers. I know that some of you will find this interesting - so it’s a special section just for you :-) The reason I mention the numbers is not to brag as it doesn’t really mean anything - it is just a number - but rather so you can be confident that all I do and share has been tried, tested and developed on our own businesses, in the real eCommerce world.
$100,000,000+

This is the combined turnover of clients I am coaching, not how much I get paid each week (contrary to popular belief).
$75,000,000+

This is the total amount of worldwide sales revenue generated on our own eCommerce sites over the years…now, how do I do that in a month?
11

How many wonderful people work directly on the Aurion team. If I add in all the fab partners, agencies and contractors we use…well, just multiply that number by 10.
7

We have found that there are 7 critical elements to eCommerce: Sell (your product), Story (brand), Platform (technology), Marketing, Engagement, Experience, Yo-Yo (Repeatability). I cover these 7 elements more in the eCommerce Cohort.
1

The number of lives we get to live, so I try and make the most of it.

Podcaster

Amplify Your Reach.

I am an experienced podcaster with over 10 years of experience in the industry. I have hosted a number of podcasts and have learned how to use podcasting to get customers for both my eCommerce businesses and agency businesses.

Honestly - I love podcasting. I just happen to believe that most people can use podcasting to grow their businesses. It’s why we do what we do at Aurion Media

How to use Podcasting to Grow Your Business 🚀

In the spirit of numbers (ahem!), here are the numbers of a recent email outreach campaign we did to a cold email list of ideal clients using our Podcasting strategy.

85% of the people we emailed opened our email. Remember, this is a cold audience, people that don’t know us, yet 1.8x more people open our email when compared to everyone else. And it’s not because we used clever software, but we did write an intriguing subject line: would you like to be a guest on my podcast?

30% of people clicked through to our website to learn more about us and what we were inviting them to, which is 2x more than the Global Average.

But the most exciting number in this whole campaign is the last one - the lead rate. How many leads did we get? 440% more than everyone else. That’s an insane number. In just four weeks of running this campaign, we filled out the Guestlist (made up of Ideal Clients) for a brand new podcast for the WHOLE YEAR. We had to turn it off whilst we dealt with so many leads.

It was so successful that we are increasing the show’s frequency from once a week to twice a week! Not bad, not bad at all.

Open Rates

Click-Through Rates

Lead Rates

Woodworker

I do love to tinker in my workshop as wood is analogue, the complete opposite of digital! I’m currently building a workshop at our new warehouse (which is a real treat!), so make sure you follow me on Instagram for more updates on that.

My first inlay, oak with walnut chopping board

Liverpool skyline that lights up for the window

Zoe made these foxes and the log pumpkin

Coat hooks for our hall made out of scrap oak

Liverpool skyline in white resin on walnut (it's on the wall behind me in the studio)

Pastor

It’s one of life’s big mysteries how I ended up here, but I also head up CROWD Church. a genuine privilege! I appreciate that faith is one of those things that is not for everyone so if you want to know more about this, just click here.