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5 Reasons Why Email Should Be Your No.1 Marketing Priority

You need to know how to target the right people, at the right stage of their customer journey. Here are five reasons why email marketing works for eCommerce sites.

If we use it right, email marketing can still be a powerful tool for eCommerce businesses. It’s a direct route to your customer – through their inbox. I have generated over $50 million running eCommerce businesses, and I...

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5 Things to Consider Before Naming Your eCommerce Business

The name you choose will say everything about your business. It will come to define you. So you need to get it right from the start!

“What’s in a name?”

Your whole company, that’s what!

The name you choose will say everything about your business. It will come to define you. So, you need to get it right from the start.

I have been an entrepreneur for over 15 years and...

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4 Ways to Improve Your Product Copy

Writing product descriptions can be daunting and difficult. When I am working with client companies, I often find their product copy can be cheesy or dry. This is particularly true for re-sellers, who tend to use the manufacturer’s descriptions.

Here are four ways to improve your product description and better engage with customers.

1. Inject some personality

2. Employ an expert

3. Tell a...

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5 Rules for Authenticity

When we start to talk about branding, some of the most common questions people have usually relate to logo design, font choice and colours.

1. Values

Your values cannot simply be a statement written down on a piece of paper in your office. They should infiltrate everything you do.

For example, with my online beauty company, we avoid using photoshopped images of people. We prefer to use images...

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3 Ways to Use Images on Your eCommerce Site

If you want people to visit your site and stay on it, you need to have compelling and engaging images.

Visitors to your site should be drawn in by your images. The words alone will not cut it.

How do you explain who your customers are and how they can benefit from your product or service using images?

How can you tell the customer’s story visually?

Here are 3 keys:

  • The big hero image
  • ...
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Life as a vlogger

 Matt looks back on a first season of doing a vlog and tells us about his highlights and learning points that he's taking into the next season.

We've looked back over doing 18 episodes. We've asked ourselves some questions, "What are some of the key lessons that we've learned here?" If you're thinking about doing a vlog, hopefully, this will help you. Now, to give you some context to put...

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The Importance of Good Friendships

Friends are truly important to me. Friends bring courage, especially good friends
that are really interested in you being something more than just average. They
can bring out the best in you, set you on the right path.

Today, I have 4 reasons why making friends and pursuing lifelong friendships is
crucial. No matter how old you are, or what job you find yourself in. No man is an
Island. I am...

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Tips for Business Success

Matt talks about some of his personal experiences of crisis within business and shares why his company lived to fight another day in the midst of precarious circumstances.

3 Things to Avoid When Running Your Next Online Promotion/Sale 

1. Avoid randomly-times sales/ acts of marketing

Instead make sure you schedule and plan a pre-sale in the building up to your sale-date...
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How to find your passion and purpose

Discovering our purpose and passion in what we do is something Matt has good experience in as he answers these questions in this instalment of the 'Question of the vlog'.

How do you discover your passion and find your purpose in life? Well, that question has a huge question mark at the end of it and it's what we're going to try and tackle in this week's show. Whilst this might seem like a deep...

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4 of the Best eCommerce Platforms Reviewed

To build a successful brand, and let’s face it, that’s what we all want to do… (why else would you start a business if you didn’t want it to be a success?) To be successful - you will need an amazing website.

You want to make a great first impression and make it really easy for your customers to buy your products and services.

You might be sitting there now feeling...

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