Matt’s Bio
Investor, eCommercer, Podcast Maestro, and Digital David 💼🪄🎙️🛡️
Hey there! I'm Matt Edmundson, a proud eCommercer and Digital David, ready to take on the giants of the eCommerce world. As an investor, I'm always on the lookout for companies, especially in the eCommerce space, that are ready to scale or exit.
But I'm not just about investing; I'm also building a group of Digital Davids – a family of digital entrepreneurs who run at the giants they face with the belief that they can use business to make the world a better place for all.
As an eCommercer with over 20 years of experience, I've generated more than $75 million in worldwide sales on my own sites and helped coaching clients achieve a combined turnover of over $100 million. That's a lot of zeros, but who's counting? 🤑 I'm all about delivering eCommerce WOW and helping businesses grow and succeed online.
When I'm not geeking out over eCommerce, you can find me behind the mic, hosting amazing podcasts like "Push to Be More" and "The eCommerce Podcast." And let's not forget about my passion project, Podjunction, where I help businesses harness the power of podcasting to grow their brand. I take my own medicine – I host a lot of podcasts! 🎧😉
Family is my everything, and I've been happily married for over 25 years to the most incredible (and patient) wife. We've got 3 awesome kids who keep me on my toes with their big hearts and even bigger sense of humor. 👨👩👧👦
When I need a break from the digital world, you can find me in my workshop, getting my hands dirty with some good old-fashioned woodworking. There's just something about the smell of sawdust and the feel of wood grain that makes me feel alive! 🌳
Questions & Topics
I can talk about most things to do with eCommerce and Podcasting. Here’s some of the more popular questions or topics I get asked about:
Toilet Seat Marketing - I know this sounds a bit funny. That’s the whole point! Sure, I am known for digital and eCommerce so this is fun way to talk about building a great customer experience (whether online or offline) in a pretty memorable way, which is probably why it is one of the most requested topics that I talk about! Have a listen to the recording I did for Omar at the $100 MBA Show - so far, it’s had over 130k downloads.
The Slingshot Framework - which is the eCommerce Framework I use to grow online businesses (It contains 7 parts: Product, Branding, Tech, Marketing, Optimisation, Experience and Growth).
How to run a business and still be happily married.
Why I never paid my kids pocket money.
Why is podcasting such a powerful tool for business?
How did you accidentally make $100k with your first podcast?
What’s your $38m mistake in eCom?
Digital Davids: Here’s the Digital David’s Manifesto:
We are Digital Davids. We run at the giants we face. We do it with boldness and courage and faith to make this earth a better place for all. We will make a difference. Everyday.
We are Digital Davids - a family of digital entrepreneurs - who run at the giants that they face with the belief that they can use business to make the world a better place for all. We take a stand against the Goliaths, the big brands with their race-to-the-bottom-discount business plans to buy customers, unlimited budgets and unethical business practices that seek to destroy the little guy. We are THAT little guy! We will fight smarter, with the tools that we have to build a profitable digital business that brings life-changing products to our amazing customers in a way that builds team and strengthens our planet.
We face the giants. We do the impossible
We are Digital Davids and we write a different story.
PODCASTS I HAVE BEEN ON
