The skills run on your machine, against your business, through Claude Code. No SaaS subscriptions. No per-use fees. Run them unlimited times, whenever you want — and SAM teaches you the methodology, in your voice, on your data.
One-off payment. 30-day refund. Includes a 1:1 setup call with me.
Twenty years of ecommerce experience, on tap. An AI mentor that knows your business — your sites, your numbers, your niche — and teaches using your actual data. SAM sits on top of Claude Code, gives it a much deeper understanding of ecommerce, and connects the skills, Claude and your business together. It gets smarter every week as new knowledge and episodes are added.
Zero to running AI skills — even if you've never opened a terminal. Step-by-step video walkthroughs and hands-on exercises on your own business. You'll have your first working skill before Module 5.
Seven interconnected areas of ecommerce growth — Sell, Story, Tech Stack, Marketing, Optimise, Experience, Growth — plus the FUEL marketing matrix, the Product Quadrant, the Story Overlap, and research-backed playbooks. A structured system built from two decades of building and selling ecommerce businesses.
Every eCommerce Podcast episode — 283 of them and counting — tagged against the Slingshot Framework and searchable by topic, guest, FUEL stage and skill. Ask SAM “who talked about referral marketing?” and get specific episodes with one-sentence takeaways. New episodes added weekly.
Each week SAM analyses the latest EP episode against your business and gives you three concrete actions — then coaches you through the two Slingshot questions: Does it move the needle? and Can I consistently execute this at 8/10?
I could have built another web app. I didn't — because the tools work better, cost less and teach you more if they run on your machine.
Skills run on your machine
Unlimited runs on your own Claude subscription. No SaaS, no per-use anxiety, no extra logins.
Personalised to your business
SAM knows your company, your sites, your niche, your numbers. Everything's tailored — not generic.
Build your own skills
Module 4 of the onboarding course teaches you to turn any repeatable process into a skill of your own.
Agency-quality output
Brand Voice Pro produces what agencies charge £2k+ for. Moby replaces £500 mobile audits. Run them as often as you like.
A living system that compounds
SAM's brain grows. EP Knowledge updates weekly. The longer you're a member, the more valuable it gets.
Your customisations are protected
Every skill has a custom/ folder that survives updates. Tweak SAM's voice, adjust scoring rules — yours forever.
When you join, you book a call with me — Matt. I'll personally walk you through SAM, answer your questions, and show you exactly how to use the whole stack on your business. Not a sales pitch. Not a generic walkthrough. A real working session on your actual data.
Every member gets this. No upsell. No “premium tier” required.
I've been building, buying and running ecommerce businesses for over two decades. I've hosted 283+ episodes of the eCommerce Podcast interviewing the founders behind some of the world's most successful online stores. Vegetology. Seven Yays. Ventures before them — including one that cost me £38 million in lessons about what not to do.
The Slingshot Framework comes from those conversations and from running real businesses. Every skill in the library is something I use in my own businesses. If it doesn't work on real data, it doesn't ship.
The skills run on Claude (Anthropic). You'll need a Claude subscription — $20/month for the basic plan is enough to get started. Beyond that, everything else in the stack is free. The onboarding course walks you through setting it up. No prior AI experience needed.
Yes. The onboarding course starts from scratch — it gets you set up with Claude and the free tools, then walks you through your first skill. Claude does the installation for you, explaining as it goes. You don't need to code. And SAM teaches the methodology in plain English using your actual business data.
I could have built a web app — but it would have been worse for you. A web app means ongoing subscriptions, limited runs and generic output. The way this works, the skills run on your machine using Claude (~$20/month — which you'll use for far more than just these skills). That means no extra per-use costs, unlimited runs, and much better output because everything runs in the context of your full business.
No. These are complete AI workflows with playbooks, scoring rubrics and step-by-step methodology. A prompt gives you a generic answer; a skill analyses your actual business data, applies a proven framework, and produces specific, actionable output. SAM teaches you the thinking behind it so you understand why — not just what.
Your first skill takes about 30 minutes to set up. You'll see real output — specific to your business — on your first run. Most members start with the mobile audit (Moby), which produces a full report on your site within minutes.
Instant access. Book your 1:1 setup call with me, start the onboarding course, browse the skills catalogue, install your first skill. You'll be running your first skill the same day you join.
Yes. 30-day no-hassle refund. If it’s not for you, full refund. No awkward conversations.
One-off, no monthly anything, 30-day refund. Includes the 1:1 setup call with me.
P.S. If you've read this far, just join. — Matt