Scout

Search broke. Then broke again. ~60% of searches now end without a click. AI Overviews appear on 83% of "best [product]" queries. ChatGPT alone drives 78% of AI-referral traffic. Most ecommerce store owners haven't updated their SEO playbook for this shift — they're chasing traditional rankings while AI assistants quietly become the gatekeepers between buyers and brands. SCOUT is the audit you don't have time to do. **How it works** Paste a URL. SCOUT detects the platform (Shopify, WooCommerce, Craft, Magento, Medusa, custom), reads the brand context, then scores the store against six SEO surfaces in ~30 seconds. Every finding comes with what we found, why it matters, the fix, a copy-paste code snippet pre-filled with your brand details, and two Claude Code prompts — one to implement the fix, one to understand the issue more deeply. **The six surfaces** - **AI Discovery** — llms.txt, schema completeness, whether your CDN is silently blocking AI crawlers (~27% of stores are) - **Site SEO** — titles, meta, hreflang, Core Web Vitals, sitemap, schema, out-of-stock handling (14 checks) - **Blog & Content** — E-E-A-T spine, Article schema, freshness, FAQ structure, pillar-cluster (9 checks) - **YouTube** — chapters, manual captions, channel metadata, title-quality scoring — the playbook's #1 AI-citation channel (9 checks) - **Social SEO** — Instagram name field, bio, Pinterest, LinkedIn, caption patterns (8 checks) - **Digital PR** — press page, Reddit footprint, named spokespeople with Person schema, third-party coverage (10 checks) — the surface that drives ~85% of AI brand mentions **Two modes** Mode A (audit) generates the improvement guide as Markdown + HTML + JSON. Mode B (citation tracking) queries ChatGPT, Claude, Perplexity, and Gemini for buyer-relevant prompts and reports where your brand appears, where it doesn't, and which Mode A surface to fix to close the gap. **Who SCOUT is for** Ecommerce founders and marketing leads at £500k–£10m brands who've been "doing SEO" for years and feel like the rules just changed. Comfortable enough to use Claude Code (or willing to learn). A single commissioned SEO audit costs more than this — SCOUT gives you the same output on demand, forever.

What's inside

• 01The Scout skill installed in your Claude Code
• 02Access to the private GitHub repo — lifetime updates as the playbooks evolve
• 03Full SAM integration — your Slingshot AI Mentor knows Scout inside out
• 04Unlimited audits of your own sites, competitors' sites, or clients' sites

Install

$ claude skill install scout